Product Packaging design has a number of different factors to consider. You need to think about how you can communicate the message of the product and the brand of the organization. You need to think about how your items will stand out among others on the shelf. Finally, you need to think about including space [...]
Product packaging is one of the best ways to promote your brand or product. While utilizing it as an effective marketing tool, give customers an opportunity for a custom experience with personalized product packaging. You can recognize famous brands like Coca-Cola by their packaging from a mile away. Accordingly, this is often the same recognition [...]
Labels are a vital part of logistics. The presence of a label helps to tell people which point shipments originate from and where they are supposed to be going. For other parts of the supply chain, labels also help to identify products and prices for consumers. The use of thermal technology labels are on the [...]
When a product sells extremely well, it is only natural to jump to the conclusion that the product must be of a high quality. It’s selling well because people want it and people who purchase it are happy with it. But this is only true to an extent. In fact, the quality of the product [...]
Gluten food labeling can be rather complex if you’re not familiar with the intricacies of it.You probably know that gluten — a protein — is in anything made from wheat, rye, or barley. But did you know it’s also in some less obvious products, such as lunch meats and soy sauce? Fortunately, this article is [...]
Technological innovations have proven to be a boon for the packaging industry; and now with automation trends taking control, there is no looking back for the players in the packaging industry. These automation trends have made packaging an efficient and less time-consuming task. […]
The prevalence of food allergies and the general desire to eat healthier has given rise to the free from foods movement. This latest craze in the food industry is marked by the increased demand among consumers to have access to foods that are “free from” specific ingredients: dairy eggs gluten peanuts soy the list goes [...]
Display packaging is one of the most important things for your brand when you’re in the business of selling consumer products. Good branding is eye-catching, and great branding is eye-popping – while bad or simply ineffective product branding can actually serve to hurt your overall sales. […]
When it comes to food, freshness is important. Modern fresh food packaging techniques have made it possible to store food for an extended period of time and still have it be fresh, flavorful, and still the right color. […]
Designing the perfect packaging operation solutions can be challenging. Also, with the shift towards e-commerce, packaging design is more important than ever. As a result, creating the perfect packaging operation solution fulfills your promise to your customers to deliver them the best product possible as quickly as possible. […]