If you run a company that has an online shop or something similar, then you know packaging is important. To clarify, you will use your food packaging in order to seal the items that you are sending. It is also used to present products in a manner that makes them look appealing. Whether you’re selling online or selling through retailers, the packaging is equally important!
Minimalist Food Packaging Trends
The right packaging should therefore help to ensure that products arrive at their destination in top condition. In addition, that your recipient, in most cases a paying customer, will be pleased with their purchase. Therefore, they will be more likely to choose your products again in the future. Moreover, you will help more of your item to fly off the shelf.
This is no short order. You need to ensure your packaging looks good, protects the item, and allows your product to be stacked and stored efficiently.
But things get even more complicated when it comes to food storage! Here, food packaging needs to ensure that the food is kept fresh and healthy. Secondly, it must protect the product from being damaged by moisture and other contaminants. Moreover, you need to meet legal guidelines, while also meeting the expectations of the consumer.
Trends in Food Packaging
You must do all of this, while simultaneously navigating the trends and styles that command the industry. Fortunately, these trends can act as something of a guiding hand in helping us make basic decisions about our packaging.
When it comes to food packaging, in particular, there is one huge trend that is dominating in 2020: minimalism.
Today, food packaging is typically much lighter than it has been in the past. This helps to reduce waste, which in turn helps the customer to feel good about themselves. Not to mention giving them less to do in terms of clean up and disposal!
Minimal Food Packaging Design
At the same time, minimal food packaging helps to display the food item as the primary focus. As a result, communicating that it can “speak for itself” while also making it appear fresher, healthier, and less processed. (If the packaging is less managed, then the assumption might be that the food within is too.) Thus, packaging leans heavily toward natural imaging, compact sizes, recyclable materials, and lots of transparent elements to highlight the food itself.
Where the food can’t be shown front and center, many companies opt for plain, block colors, simple fonts, and other aspects that scream “back to basics.” This also tends to coincide with a more old-fashioned appeal and a look that is somewhat inspired by vintage aesthetics. This once again has a more homely and “warm” feeling, as opposed to a cold, manufactured, processed feeling.
As is always the case, good packaging as it relates to your brand is about telling a story and creating a feeling. Much of this must be done implicitly, and so the objective here is to try and use simple colors and design sensibilities that communicate healthy simplicity, a lack of human tampering, and hopefully fresh, natural ingredients.
If you combine this with quality of life changes that make your food packaging more transportable, easier to dispose of, and smaller and easier to pack in the fridge as well as at the grocers, then your customers will thank you.
This will add to the overall customer journey. Helping buyers enjoy their time interacting with your brand is key to creating positive associations, and ultimately encouraging them to shop with you again!
What can Fortress Nutrition LLC do for you?
Rest assured that you’re in good hands with Fortress Nutrition. To learn more about how we tailor our blending, ingredient sourcing, logistics, consumer packaging, and other services to meet customer needs, and to find out how we can partner with you to ensure compliance with new GMO laws, contact us today.