The world today is non-stop, fast, and all about constant information gathering and communication through tablets and phones. However, even in the modern technological world that we live in, looking back toward times that were a bit simpler can be a great way to draw in customers. This is where retro packaging can come into play for your business.
Fun Retro Packaging Ideas
Using retro packaging designs will hit on a person’s sense of nostalgia. Additionally, in this type of packaging, longevity is implied. When a company brings back an older design or uses a vintage packaging design, it reminds consumers that the brand has been around for a while.
In 2011, Heinz Ketchup brought back the glass bottle with eight sides that were used during the 1990s. Parents who remember those bottles were hit with a sense of nostalgia and bought the ketchup because of it. In addition, Pepsi and Hostess have both had times when they brought back retro packaging.
It is important to note that there is an expiration date to nostalgia. Heinz kept the bottles on the market for just five months and Hostess only kept the packaging out for a month.
New Companies and Retro Packaging
Retro packaging is not limited to just companies that have been around for a while. Companies such as Pepsi, Coke, Hershey, Hostess, Heinz, etc. can simply look pack at their previous packaging products and use them once again. However, if you are a new company, designing packaging that looks retro can also be a great marketing tool. Taking advantage of a retro look can be a great way to reach your intended audience and play on their heartstrings.
For example, in 2012, Small Town Brewery introduced a new root beer and named it “not your father’s root beer.” The company decided to use glass bottles, which are seen as retro, and they designed the packaging with a man who was wearing clothing from the 19th century. Old style fonts and a barrel were also featured on the logo. The cardboard container was created to look like it was a wooden crate. Using this type of retro labeling and packaging carries an appeal of nostalgia and quirkiness.
Retro Package Marketing
When it comes to marketing a product, retro packaging can be a great asset to your marketing plan. Using items such as tin cans, glass, paper, and ceramic over plastic can be beneficial for several reasons. First, you are playing to the senses of your customers. These items bring back memories for many. Most people look at the past with rose-colored goggles. This means that the packaging that you use can bring back fond memories, which encourages people to buy.
Another reason to consider retro packaging is that it is more sustainable, earth-friendly, and recyclable. As more and more people are becoming aware of all the harm that plastic packaging causes, moving back towards retro packaging are a great way to appeal to those who are watching out for the earth.
What can Fortress Nutrition LLC do for you?
Rest assured that you’re in good hands with Fortress Nutrition. To learn more about how we tailor our blending, ingredient sourcing, logistics, consumer packaging, and other services to meet customer needs, and to find out how we can partner with you to ensure compliance with new GMO laws, contact us today.