A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product:

What goes in it?

How it’s packaged?

What the label looks like?

And pay to have it produced and delivered to your store. This is in contrast to buying products from other companies with their brand names on them.

Private Label Categories

Almost every consumer product category has both branded and private label offerings, including:

Personal care



Paper products

Household cleaners

Condiments and salad dressings

Dairy items

Frozen foods

Benefits of private labels

Breaking into the supplement industry can be hard without the right mix of products and catchy branding. With Fortress Nutrition’s private label and branding services, you can provide potential customers with a variety of products quickly to improve your sales.

Private labeling is the quickest way to get new products to the market as a supplement company. Fortress Nutrition allows clients the ability to private label bread-and-butter supplements to correlate with their existing branding. This, in turn, can provide business owners with a wide variety of benefits.

brand exposure

Brand Exposure

By allowing supplement companies to brand their private labeled purchases, Fortress Nutrition can help promote exposure for your brand. With most private label supplement manufacturers, you aren’t allowed to have full control over your branding.

Increase Margins

Typically, since you are bypassing the “brand” name, there is no added cost for the vendor. After all, A vendor must add some cost to their products to help promote its brand name to drive people into your stores to buy it.


As a business owner, capitalizing on private label supplements is a great way to develop an additional revenue stream. Today’s customers are looking for options that target and meet their particular needs.

With the increase of specialty brands, private labeling is a fantastic opportunity because it frees up your business’ time to focus on marketing rather than production and manufacturing.

demographic targetingTargeting

As health supplements become more and more popular, demographic targeting will be key for enticing returning customers.

Demographic targeting helps you to tap into your customers’ insights and buying habits. Allowing you to create a stellar marketing strategy that’s specifically tailored to them. Resulting in more sales and happier customers.

Fortress Nutrition

Private labeling allows your business to leverage low production costs, higher margins and produce a product unique to the industry. For more information about our private labeling services give us a call today.

If you are looking into private labeling or custom supplement manufacturing services, Fortress Nutrition would be happy to help you!